Christy Hubbard is a recently retired Silicon Valley escapee. As a product marketing manager at Adobe for almost a quarter century, she was the primary storyteller for dozens of products. She wrote thousands of pages of content and worked every day with customers, sellers, and other marketeers to change the world through digital experiences. One of her favorite quotes is “Quality content is packed with clear utility, is brimming with inspiration, and has relentless empathy for the audience.” — Ann Handley, CCO, MarketingProfs.
Today, Christy is a volunteer bringing her writing and marketing skills to bear in an effort to protect our quality of life in Nevada County. She’s the author of MineWatchNC.org, a campaign website dedicated to stopping the proposed reopening of the Idaho-Maryland Mine.
You can read a sample of her advocacy writing in Bob and Christy Hubbard: Why We Don’t Trust Rise Gold
She’s also the content & social media team lead and a frequent presenter to the press and the community.
Christy lives in Grass Valley with her husband Bob.
Jonathan Collier serves as a local community advocate in Nevada County, California and sits on the board of directors for the Briarpatch Food Co-op and the Origins Council, and previously on the Nevada County Arts Council, the California Growers Association, and the Nevada County Cannabis Alliance. He studied business management, marketing and philosophy at the University of Colorado and has pursued an interest in consciousness studies, and holistic health receiving certifications as a yoga instructor, massage therapist, and various other healing modalities. Jonathan is currently the principal of Usher and Sage, a strategic consulting company for small businesses and community advocacy. He is also the author of https://www.amazon.com/Jonathan-Collier/e/B07K1GZ7WY?ref=sr_ntt_srch_lnk_1&qid=1638285074&sr=8-1The Craft Cannabis Revolution: Succeed as a Small Business in a Giant Industry.
Writing for Social Change: Activating Your Community with the Power of Storytelling
If we can envision a better future, we can build it. But to create change, we need to shift from one lone voice to a chorus. In this workshop, we’ll explore writing strategies that can be used to mobilize your community. We’ll look at how to build and deliver core messages that educate and inspire others to share their personalized stories with elected officials, community influencers, and neighbors. We’ll explore real world examples of powerful storytelling formats ranging from long form articles, to shorter handouts, to bite-sized social media. And, given the attention span of today’s readers, we’ll guide you through live writing exercises to hone your skills in distilling messages for maximum impact.